We started Chief because if you had time to read all the small print on that ‘healthy’ snack or supplement you probably wouldn’t feel too good about it. At Chief, we care deeply about what we put in and what you get out of it. We’re totally uncompromising on health, taste and sustainability - helping you live your extraordinary life.

We're here to rewrite the rules of packaged food. To prove that real food can be convenient, that healthy can taste amazing, and that trust is built through transparency, not marketing spin. We’re not just another nutrition brand - we’re the proof that doing the right thing can scale.

Why work with us

Chief makes extraordinarily healthy and delicious snacks and supplements that are minimally processed, sustainably sourced

and designed to help the world stop eating junk.

Consumers have lost trust in yesterday’s big food brands who are fast losing market share to disruptive brands with higher

consumer trust and raving fans.