Basic Info

Kinside is Australia’s premium teen skin-wellness brand, co-created with real Gen Alpha and Gen Z voices to address the long-standing gap in age-specific, gentle, and effective skincare. Our formulations are vegan, cruelty-free, and powered by gentle actives, Australian native botanicals, and innovative patented ingredients that support the skin’s natural microbiome.

Designed to help teens and tweens build healthy self-care habits, Kinside goes beyond skincare to champion confidence, wellbeing, and authentic self-expression for the next generation. Kinside is also committed to sustainability as the first teenhood brand to achieve Plastic Neutral certification through rePurpose Global.

Kinside has growing offline retail distribution across 100+ pharmacy and wholefood stores in Australia, is now available in China through cross-border e-commerce, and is fully registered for retail in the UAE. The brand is now preparing for expansion into the United States.

International markets served:

• Australia

• China (Cross-Border E-Commerce)

• United Arab Emirates

Why work with us

1. Built on 12+ Years of Proven Personal Care Expertise

Kinside is not an influencer-driven or trend-led brand. It is built on more than a decade of experience in women’s and baby personal care through our first brand, Lovekins. This long-standing expertise gives us a deep understanding of sensitive and developing skin, making Kinside a natural and credible extension into supporting the next generation.

2. A Genuine Origin Story Rooted in Real Need

We did not enter the youth skincare category in response to social trends. Kinside was created because we saw a meaningful gap: young people were underserved with safe, responsible, age-appropriate skincare. Our purpose is grounded in supporting healthy skin development, not hype cycles.

3. Co-Created With Tweens and Teens, For Tweens and Teens

Kinside is shaped directly by young people. Our youth co-founders and their advisory peers participate in ongoing formulation testing, product feedback, and brand decisions. This ensures every product genuinely reflects the needs, preferences, and lived experiences of Gen Alpha and Gen Z.

4. Truly Gender-Neutral and Inclusive

Unlike many youth brands that skew heavily toward female audiences, Kinside is intentionally gender-neutral. Our products and messaging are designed to support all young people, regardless of gender identity. We focus on skin needs, not stereotypes, ensuring universal accessibility and relevance.

5. Innovation and Patented Ingredient Technology

Kinside formulations feature innovative and patented ingredients that support the skin microbiome, combined with gentle actives and Australian native botanicals. Our scientific foundation and use of functional plant-based ingredients deliver real benefits while differentiating us from competitors.

6. Unique Australian Native Botanicals With Ethical & Sustainable Sourcing

We work closely with sustainable and ethical farming partners across Australia to source native botanical ingredients. These partnerships ensure traceability, regenerative practices, community benefit, and a meaningful connection to Country. Our botanicals are selected not only for performance, but for their environmental integrity.

7. Certified Vegan, Cruelty-Free and Planet-Friendly

Kinside reflects the values of today’s youth, ethical, conscious and environmentally aware. All products are certified vegan and cruelty-free, supporting a future-focused approach that aligns with young people’s desire to live on a healthier planet.

8. Planet-Responsible Packaging Designed for Youth Behaviour

Our packaging incorporates a minimum of 30% PCR (post-consumer recycled) materials and uses airless pump technology to:

    • minimise product wastage
    • maintain formulation integrity
    • support hygienic application and healthy self-care habits for teens

These choices were made intentionally, recognising how young people use products daily.

9. Manufactured in a Carbon-Neutral Facility

Every Kinside product is produced in a certified carbon-neutral manufacturing facility. This ensures our environmental impact is minimised from formulation through to finished goods, reinforcing our commitment to responsible production.

10. Holistic Understanding of Skin Across Life Stages

From baby care to women’s wellness and now teenhood, we have supported skin at every major development stage. This unmatched depth of knowledge allows us to create skincare that is safe, effective and specifically tailored to young, changing skin.

11. Global Market Experience and Commercial Readiness

Kinside has established a strong foundation across:

    • Australia: 100+ offline pharmacies & wholefood retailers
    • China: Cross-border e-commerce presence
    • UAE: Registered and approved for retail

This multi-market experience positions us for U.S. expansion with proven operational capabilities and market adaptability.

12. End-to-End Capability From Concept to Shelf

We offer comprehensive capability across:

    • brand and product strategy
    • formulation and R&D
    • regulatory and compliance
    • supply chain and operations
    • retail and channel development
    • youth engagement and community insights

Partners can trust us to execute with excellence, integrity, and commercial discipline.

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Brochure

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Company focus

Services

Healthcare

Industries

Consumer Goods
Cosmetics
Health, Wellness and Fitness
Retail

Contacts

Amanda Essery Avatar

Amanda Essery

Co-Founder, Managing Director

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